BoilerConsultants.ca helps boiler manufacturers, brand owners, importers and distributors plan how their products reach Canadian installers. We are a marketing and business consulting service, part of the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA. We are not a heating contractor or a distributor, and we never install, repair, service or sell equipment.
Why a boiler-specific go-to-market practice
Most consultants who help brands enter Canada treat it as one market. Most heating marketers work for contractors and never see the brand side. The gap between the two is where boiler launches go wrong: a distributor signed without checking branch coverage, a Quebec launch without French manuals, a dealer kit that nobody opens.
We sit in that gap. Years of building marketing for boiler and heating installers taught us what contractors actually need from the brands they carry, and what makes them switch. That installer-side knowledge is what we bring to brand and distributor planning.
Ali Sedighi, MBA
Before boilers, there was ONE.ir: the full-service digital marketing agency Ali Sedighi founded in 2007, the start of 17+ years in the field. He holds an MBA in Technology Management. He now lives and works in Vancouver, British Columbia.
- He has built 150+ live HVAC websites, including boiler-focused sites such as CombiBoiler.ca, GasBoilers.ca and BoilerPart.ca.
- He founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca.
- He is Founder and Managing Partner of SAZ.ca (Strategy & Acceleration Zone).
- He has worked with clients in Canada, the USA and Dubai.
His background in technology management shapes how we plan: every recommendation comes with the assumption behind it and the number that will prove it right or wrong. More detail on his work is on HVAC.Agency's about page.
The group behind us
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and the home of brands such as Conv.ca, BusinessConsulting.ca, Trades.Agency, HVAC.Digital and HVAC.Agency.
- SAZ.ca (Strategy & Acceleration Zone), which Ali founded and leads as Managing Partner, is a Canadian firm working on strategy, AI and revenue acceleration under Sedighi.ca's strategic leadership.
- HVAC.Agency is our parent brand for heating and HVAC marketing, and its published plans are the basis for our pricing.
How we work
- Listen first. We start with your range, your current sales and your targets, gathered by phone and email.
- Write it down. Every plan is a document with dates, owners, assumptions and sources, not a slide that only makes sense in a meeting.
- Measure monthly. Launch gates, dealer activation and sell-through are reviewed every month, so problems show up early.
- Stay in our lane. No certification, engineering, legal or code-compliance advice. When a question belongs to an advisor or an authority, we say so and point you to the official source.
Our positioning, plainly
BoilerConsultants.ca provides business and marketing consulting, not engineering, mechanical design, inspection or code-compliance services. We help boiler brands and distributors decide where to launch, which channel to use, what each province requires them to check, how to prepare for Quebec, and how to support their dealers. We do not promise sales volumes or rankings.
What a first engagement usually looks like
A typical first project is narrow on purpose. A European manufacturer might ask which two provinces to open first and whether its existing North American distributor can carry the line north of the border. We would gather its range, documentation status and sales history by email, talk through the commercial targets on a call, and return a written sequence and channel assessment within a few weeks.
From there, some clients run the plan with their own teams. Others ask us to build the dealer locator, prepare Quebec materials or run marketing for priority dealers on one of the published plans. Either way, the first deliverable stands on its own, so you can judge the thinking before committing to anything larger.
What we have not done
Honesty helps you judge us. Our published results come from installer-side HVAC work, not from brand launches, and we label them that way on the results page. We do not claim relationships with any manufacturer or distributor. How we are paid is set out in your written proposal, and nothing else.
Read the services overview or the FAQ, or call, text or email to describe your line and your plans for Canada.
Frequently asked questions
Who owns BoilerConsultants.ca?
BoilerConsultants.ca belongs to the Sedighi.ca and SAZ.ca group. Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and SAZ.ca is a Canadian consulting firm for strategy, AI and revenue acceleration that he founded.
Where are you based?
Our head office is in Vancouver, BC, and our boiler clients can be anywhere in Canada or abroad. We meet by video call or in person and work by phone, text and email, so a brand in Halifax or Hamburg gets the same process as one in Burnaby.
Are you a heating contractor or a distributor?
Neither. We do not install, repair, service, stock or sell boilers. We advise and market for the companies that do. Any question about how we are paid is answered in writing in your proposal.
Who will we actually work with?
Ali Sedighi leads every engagement and is the person who signs off the plan. Specialist production work such as French writing or web builds is managed through the group.