Results from the installer side of the boiler market

CombiBoiler.ca: what installer demand looks like

CombiBoiler.ca earned 300% ROI, generates 300+ monthly leads and holds 500+ page-1 rankings for combi-boiler keywords.

What it shows a brand. Homeowners search by product type, and often by model, long before they pick a contractor. A brand whose model names appear in installers' pages, and whose dealer locator ranks for those searches, collects demand that would otherwise go to whichever installer happens to write the most useful page.

What transfers. Product-type landing pages, model explainers that dealers can reuse, and a locator structured by region. See dealer marketing support.

BoilerPart.ca: structure at scale

Across 2,000+ programmatic pages, BoilerPart.ca lifted organic traffic by 180%.

What it shows a brand. A large catalogue, or a dealer network across many towns, can be organised into thousands of useful pages without writing each one from scratch, as long as every page carries real, specific information.

What transfers. The same structure suits a dealer locator with a page per service area, or a parts and model catalogue. It is the clearest bridge between our installer work and a brand's needs.

GasBoilers.ca: a division with its own name

We built GasBoilers.ca as a gas-boiler division for CANRO Heat; its coverage now reaches 26+ BC communities, and its Google profile shows 5.0★ from 76+ reviews.

What it shows a brand. A contractor that specialises visibly in boilers, with a strong review record, is the dealer every manufacturer wants. Helping your dealers build that kind of focused presence strengthens your brand in their towns.

What transfers. Review programs, boiler-specific service pages and regional coverage pages for priority dealers.

HVACDeal.ca and HeatLand: volume and content

HVACDeal.ca produced 500+ leads at a 12:1 ROI. HeatLand published 850+ SEO articles and increased leads by 300% in 6 months.

What they show a brand. Consistent, useful content builds demand over time, and disciplined lead handling turns it into revenue. A brand that supplies dealers with a content library and clear lead-routing rules gives them both advantages.

What transfers. A dealer content library tied to each province's heating season, and response-time rules in your channel strategy.

What we would measure for a brand

If we ran a dealer program for your line, we would report it on brand-level numbers, not installer ones: enquiries routed per dealer and per region, dealer response times, trained and listed installers, repeat orders through your distributor, and search visibility for your model names. Those measures come from the same disciplines that produced the results above, applied one level up the channel.

How to read installer results as a manufacturer

Treat each case as a window onto your dealers' world. When a homeowner finds an installer, the installer's website and reviews shape which boiler gets quoted. Brands that help their dealers win those searches win more of the quotes. That is the practical link between these numbers and your plan.

What these results do not prove

They do not prove that a brand launch will produce a particular number of dealers, units or leads. They were achieved for installers, with installer budgets, in specific markets. We use them as evidence of method and of where demand sits, and we measure your program on its own numbers from the first month.

The full set is published at hvac.agency/case-studies. To see how the methods would apply to your line, read about launch sequencing, check pricing, or call, text or email.